Author : Nick Krym

Why Successful Businesses Outsource Content Creation

Twenty years ago I don’t think anyone could have really imagined everything that would be required today in order to have success in business. It is no longer just about providing great service or product and a solid sales team supported by traditional marketing. Any business today needs an online presence that goes far beyond a simple website. You now need social media accounts, a blog, a broad range of SEO and SMO activities and artifacts, and so much more. Just learning it all can take up a tremendous amount of time, let alone, trying to actually find the time to put it all into […]

How to Stay on Top of a VAs Work Without Micromanaging

Everyone who uses VAs on somewhat consistent basis has been burned at some point, and I am no different. In fact, a few years ago I had hired a VA to work on SEO. Initially her work was good but at some point it became spotty, and eventually, downright bad. As it turned out, she had “outsourced” her job to her 9-year-old son. Apparently she thought kindergarten was enough of an education to tackle the job. While this story might seem shocking, it is not unique, and after you have been burned once or twice, it can be easy to fall into a trap of […]

Afraid of Using a VA? Here are Proven Tips To Minimize Your Risk

Even though using a Virtual Assistant is now considered to be common practice for many entrepreneurs and companies, delegating tasks that you’ve always done yourself can still feel scary. It is a frightening concept to give important tasks to someone you have likely never met in person. It might make you feel like you are losing control. The most common thought is probably an old cliché – If you want something done right, do it yourself. It’s old, but not good. In fact, for many of us “DIY” is pronounced as “die” :) Being a superhero (superworker) rarely pays. And I promise you, using a […]