Author : Nick Krym

5 Traps of So Called Cost Effective SEO

If being found on the web is essential for you or your business, you are probably no stranger to Search Engine Optimization (SEO). SEO, an extremely complex and comprehensive set of activities, has become a major component of marketing strategies for most companies today, and a source of revenue for countless (offshore) SEO providers. For most businesses SEO is not their core activity and that makes SEO a good prospect for outsourcing. Also many aspects of SEO are somewhat mechanical and labor intensive, so it’s no surprise that many companies elect to outsource SEO. With a large number of SEO providers out there the cost […]

Not Giving Up Is Overrated and Why You Should Fire Your Provider Now

I do not know how many times I’ve heard some form of a “never give up” cliché. Google returns 185M results for “reasons to never give up”, every motivational speaker has a supporting story in their arsenal, and chances are you heard it at least 10,000 times as well. Yes, we all have seen a plenty of examples where tenacity and perseverance paid off.  We know that in some cases a call to never give up may help us to get up and go on after we get knocked down.  And yet, in far too many cases “don’t ever give up” is nothing much but […]

The Bottomless Pit of SEO

If you are a novice blogger, an affiliate, or plan to make a killing by placing Google ads on your site you may believe that SEO will bring you tons of money. It may, but unless you watch every step and invest a great deal of efforts in building the traffic, it won’t. A couple months ago I started a mid-sized SEO project. I guess by now, after going through a few dozens of SEO engagements I should not be too worried, yet I was. The SEO world has changed a great deal since my last project. Also this time I needed to start from […]

Communication Failures in Outsourcing

It was Malcolm Gladwell who introduced me to Geert Hofstede’s concept of the Power Distance Index (PDI). After I read the chapter seven of Outliers I had to stop to catch the breath, it was just too exciting. Implication of PDI on cross-cultural communications is immense and it has direct relevance to outsourcing, and I’ve observed over the years. It’s something that you most likely dealt with as well. I did a bit of research and realized that I am far not the first to discover PDI’s impact on outsourcing, for example, this post offers great insights on PDI implications in the world of software […]

PO Trip Adviser: China

And now a brief list of travel tips for one of my favorite destinations – China, the country that changes with amazing speed right before our eyes. If there is anything that I regret about traveling to China it is not spending enough time there, not meeting enough people, and not seeing enough places. I remember sitting on the Great Wall looking at the hills that look exactly like those on ancient paintings and thinking that for many Americans visiting China could be experience equal to visiting a different world, another planet… Well, that’s also changing rapidly. A Visa is easy to get, but it […]