Author : Nick Krym

The Bottomless Pit of SEO

If you are a novice blogger, an affiliate, or plan to make a killing by placing Google ads on your site you may believe that SEO will bring you tons of money. It may, but unless you watch every step and invest a great deal of efforts in building the traffic, it won’t. A couple months ago I started a mid-sized SEO project. I guess by now, after going through a few dozens of SEO engagements I should not be too worried, yet I was. The SEO world has changed a great deal since my last project. Also this time I needed to start from […]

Finding a great outsourcing coordinator

About six months ago one of my old friends, VP of Engineering for an East Coast based company, asked me to help him to find a good offshore manager / outsourcing coordinator. That by no means was an easy task and in this case, a not-so-rich relatively small company, it was even more challenging. It took us about two months and few dozens of candidates to find someone who we perceived as a great match. A few weeks later our pick hit the ground running and now, three months after starting the work, he is continuing to exceed our expectations and has proved to be […]

What to do when your client doesn’t pay

Many of the posts in my blog are written from clients’ / buyers’ standpoint, this one is different – I am switching sides to take a look at one of the most painful issues of working with small business clients (and sometimes large clients as well) – not being paid for your services. A few weeks ago I talked with an old friend of mine who is an owner of small software development firm based in Russia. He told me that his business would’ve been extremely profitable and vastly successful if he was always paid for his services. I was shocked to hear that typically […]

Wanted – Outsourcing Checklists

A few days ago I got my hands on a The Checklist Manifesto: How to Get Things Right by Atul Gawande. Not knowing the author’s background I was expecting a book from some professional organizer, a guru of “getting things done”. Maybe one of those how-to self-improvement books that I typically pick up on my way to a transcontinental flight to deal with my inability to fall asleep while squeezed in a middle seat. The book was nothing of a kind and if anything it reminded me of Malcolm Gladwell’s masterpieces. To make text even more interesting a lot of the examples and ideas in […]

“Outsource it!” is now in beta

A couple days ago my first full size book went into beta and is now available at the publisher website – I feel very happy and relieved that the book is finally out, writing it was far more challenging than I’ve ever anticipated. At the same time I feel happy and proud, proud to be one of the authors of the pragmatic bookshelf, the group of technology writers that earned respect across very broad and demanding technical audience. It will take a little while before the book hits the shelves of Amazon and other bookstores, but you don’t have to wait and get your […]