Author : Nick Krym

The Mystery of ROI for SEO Campaigns

This blog used to attract a lot of visitors and then due to circumstances beyond my control I had to shut it down for almost a year. When I was finally able to bring the blog back to life a large portion of the traffic was lost, various popularity rankings were down, and I realized that restarting would be even more complex than what I had to go through when starting from scratch a few years ago. I had to undergo many pains including inevitable investment in SEO, a potential bottomless money pit, and the first question on my mind was its financial impact, budget […]

How to Find Someone to Build an App

A few days ago an old friend of mine called me with a question that I’ve been asked many times before. It typically goes something like this: “I have an idea for a great app, but I don’t know anything about programming. How can I find someone who can develop that app for me? And, I don’t have much money to spend on it”. Jane (the friend of mine) is a physical therapist with over 20 years of experience. She is great at her craft, but has zero knowledge about building software, outsourcing, and building apps. I wasn’t completely sure where to start when answering […]

Should You Hire a Virtual Assistant Through a VA Company, a Marketplace or Go Direct?

Taking on the task of hiring a Virtual Assistant can be incredibly daunting! Literally millions of people of all levels of skills and walks of life are ready to offer their help. Ratings and reference systems help filter out the supply of workforce in some way, but still, far too many to chose from.  And who can guarantee that VA you’ve chosen had not played  the system somehow or won’t outsourced their job to someone else?  You have no clue – they are virtual! For this reason, you might choose to hire a Virtual Assistant through an existing VA service. This can be attractive because, […]

5 Traps of So Called Cost Effective SEO

If being found on the web is essential for you or your business, you are probably no stranger to Search Engine Optimization (SEO). SEO, an extremely complex and comprehensive set of activities, has become a major component of marketing strategies for most companies today, and a source of revenue for countless (offshore) SEO providers. For most businesses SEO is not their core activity and that makes SEO a good prospect for outsourcing. Also many aspects of SEO are somewhat mechanical and labor intensive, so it’s no surprise that many companies elect to outsource SEO. With a large number of SEO providers out there the cost […]

13 Tips for Managing Your Team in Ukraine

One of the most challenging aspects of management offshore development teams is dealing with a large host of cultural differences. Fighting or ignoring the differences is likely to cause serious issues. Expecting an offshore team to change their culture to fit yours is naïve if not insane.  The key to success is learning the culture of your offshore team, finding the ways to work around the differences and even embracing and capitalizing on them. While differences between Ukrainian and American cultures are relatively subtle they are still sufficiently profound and are worth learning. The good news is that just a handful of techniques will get […]