Author : Nick Krym

Why Successful Businesses Outsource Content Creation

Twenty years ago I don’t think anyone could have really imagined everything that would be required today in order to have success in business. It is no longer just about providing great service or product and a solid sales team supported by traditional marketing. Any business today needs an online presence that goes far beyond a simple website. You now need social media accounts, a blog, a broad range of SEO and SMO activities and artifacts, and so much more. Just learning it all can take up a tremendous amount of time, let alone, trying to actually find the time to put it all into […]

Offshore Developer Rates, a Few More Words

If there is one question in the outsourcing industry that never goes away it would be the question of rates.  So I thought i should share with you a cute infographic from Staff.com – Salaries of Web Developers in India, the Philippines, USA and Around the World that I run across when doing a research for one of my clients.

How to Stay on Top of a VAs Work Without Micromanaging

Everyone who uses VAs on somewhat consistent basis has been burned at some point, and I am no different. In fact, a few years ago I had hired a VA to work on SEO. Initially her work was good but at some point it became spotty, and eventually, downright bad. As it turned out, she had “outsourced” her job to her 9-year-old son. Apparently she thought kindergarten was enough of an education to tackle the job. While this story might seem shocking, it is not unique, and after you have been burned once or twice, it can be easy to fall into a trap of […]

Five Proven Ways to Bridge the Cultural Gap When Outsourcing to China

Outsourcing, particularly offshore outsourcing, can be quite taxing due to communication and cultural challenges; this is particular evident for countries like China, which are culturally very different from the Western world. If the cultural differences are not tackled properly, they can cause irreparable losses of both, time and finance; as tension and communication breakdowns due to cultural conditions make it near to impossible to reap the benefits of outsourcing. Our entire lives are governed by culture and it is the primary factor that determines all the choices we make as well as the preferences we opt for; yet it essentially remains invisible to us. It […]

Five Ways to Screw Up Your Content Outsourcing

As our world becomes increasingly virtual, and therefore more connected, more and more companies are considering content outsourcing for a variety of tasks. This can be a truly great decision for any company, but there are also plenty of ways to screw it up. For example, a client of mine decided to outsource his company’s blog. He hired a few providers on eLance and moved forward without establishing expectations for quality and even without defining when the work should be delivered. It turned into a complete nightmare after months went by with very few acceptable blog posts. Eventually my friend had to find a new […]